Public-Private Partnership to "Generate Growth" During Economic Downturn
San Bernardino, CA -- Stater Bros. Supermarkets, Coca-Cola, and California State Parks today appear 'Reforest California,' a attack to accession much-needed funds for reforestation and blaze blockage in California State Parks hit harder by wildfires over the accomplished six years. Cuyamaca Rancho State Park abreast San Diego and Chino Hills State Park in San Bernardino County, two areas heavily impacted by the wildfires, will be the primary recipients of the campaign's ambition to add one actor built-in trees.
Join the Million Tree Challenge Helping the communities we are advantaged to serve is a antecedence for the over 19,000 associates of the Stater Bros. 'Family' of Employees. Our 'Valued' Customers as able-bodied as abounding Stater Bros. advisers were and abide to be afflicted by the contempo wildfires in Southern California. Stater Bros. is appreciative to abutment the Million Tree Challenge to body a bigger tomorrow for all. In ablaze of the adverse losses California's State parks accept suffered in contempo years from backwoods fires, this affairs is a lot of welcome Coca-Cola and Stater Bros. are handing us a acute life-line at just the appropriate time, and on account of the millions of visitors who adulation our parklands, we acclaim this effort. The Coca-Cola Bottling Company of Southern California is admiring to accept the befalling to abutment this acceptable project, something that has such a long-lasting, absolute appulse on the bounded community As the bounded Coca-Cola bottler, we accept a continued attitude of accepting complex in the communities in which we do business and feel a able albatross to our humans and business ally to advice accomplish our communities bigger places to live. Being able to armamentarium a public-interest activity like this, admitting accompaniment account shortfalls and the accepted bread-and-butter downturn, agency a lot to our bounded communities. With the byword "Join the Million Tree Challenge," the attack challenges consumers and clandestine businesses to participate and accession money appear the ambition of creating 1,800 acreage of anew buried copse - an across added than alert the admeasurement of Lake Arrowhead. It is estimated that this could aftereffect in seven actor dollars in ecology accumulation anniversary year due to activity attention and bargain pollution. To supplement the campaign's reforestation efforts, a fire prevention apprenticeship affairs will be implemented in 5 State parks: Cuyamaca Rancho, Chino Hills, Silverwood Lake, Mount San Jacinto and Palomar Mountain State Parks.
To abutment their bounded communities, shoppers at Stater Bros. Supermarkets will accept the befalling to accomplish a one-dollar tax-deductible donation to reforestation efforts at checkout or online at http://www.reforestcalifornia.com/.
Stater Bros. Chairman and Chief Executive Officer Jack H. Brown, who is a above affiliate of the Del Rosa Hot Shots, an aristocratic firefighting crew, says, "Helping the communities we are advantaged to serve is a antecedence for the over 19,000 associates of the Stater Bros. 'Family' of Employees. Our 'Valued' Customers as able-bodied as abounding Stater Bros. advisers were and abide to be afflicted by the contempo wildfires in Southern California. Stater Bros. is appreciative to abutment the Million Tree Challenge to body a bigger tomorrow for all."
With today's bread-and-butter abatement and accompaniment account challenges, accessible entities in the Golden State added will attending to clandestine assets for support.
"In ablaze of the adverse losses California's State parks accept suffered in contempo years from forest fires, this affairs is a lot of welcome," said Ruth Coleman, administrator of California State Parks. "Coca-Cola and Stater Bros. are handing us a acute life-line at just the appropriate time, and on account of the millions of visitors who adulation our parklands, we acclaim this effort."
"The Coca-Cola Bottling Company of Southern California is admiring to accept the befalling to abutment this acceptable project, something that has such a long-lasting, absolute appulse on the bounded community," said Terence Fitch, Vice President and General Manager of the Coca-Cola Bottling Company of Southern California. "As the bounded Coca-Cola bottler, we accept a continued attitude of accepting complex in the communities in which we do business and feel a able albatross to our humans and business ally to advice accomplish our communities bigger places to live. Being able to armamentarium a public-interest activity like this, admitting accompaniment account shortfalls and the accepted bread-and-butter downturn, agency a lot to our bounded communities."
The 'Reforest California' attack in Stater Bros. Supermarkets will run from April 8 through May 19, 2009.
About the Coca-Cola Bottling Company of Southern California
The Coca-Cola Bottling Company of Southern California has produced, marketed and broadcast Coca-Cola articles for over 100 years. The local, franchised bottling aggregation and its some 4,800 advisers accept a continued attitude of accepting complex in the communities in which they do business. The Coca-Cola Bottling Company of Southern California is a analysis of Coca-Cola Enterprises Inc., the world's better marketer, distributor, and ambassador of canteen and can aqueous nonalcoholic refreshment. CCE sells about 80 percent of The Coca-Cola Company's canteen and can aggregate in North America and is the sole accountant bottler for articles of The Coca-Cola Company in Belgium, continental France, Great Britain, Luxembourg, Monaco, and the Netherlands. For added advice about our company, amuse appointment our website at www.cokecce.com.
About Stater Bros. Market
Stater Bros. was founded in 1936 in Yucaipa, California, and has developed steadily through the years to become the better abreast endemic Supermarket Chain in Southern California and the better clandestine employer in both San Bernardino County and Riverside County, with anniversary sales in 2008 of $3.74 billion. Last year, Stater Bros. contributed over $15 actor in abutment of nonprofit organizations in the communities it serves, with an accent on aces programs that account ache relief, bloom and nutrition, and education. The Company currently operates 166 Supermarkets, and there are over 19,000 associates of the Stater Bros. "Family" of Employees.
About California State Parks
California State Parks is composed of 279 units on about 1.5 actor acreage of land. State Parks is amenable for about one-third of the bank of California, with added than 3,000 afar of hiking, biking and equestrian trails. The State Park System contains 98 percent of the state's wilderness and 60 percent of its old advance bank redwoods. Within the system, there are 50 State Historic Parks that beset some of the state's a lot of admired celebrated and cultural resources. State Parks receives added than 75 actor visitors yearly, authoritative it the individual better company destination in the accompaniment and additional alone to the National Park arrangement for the nation.
About GSG
Government Solutions Group is a different business aggregation that facilitates public-private partnerships for government agencies to advice them abate costs, access revenue, and advance chump relations through clandestine partnerships. GSG works with 11 accompaniment esplanade systems above the nation by creating and managing win-win partnerships with corporations that account the esplanade systems. GSG is appreciative to plan with Stater Bros. Supermarkets, the Coca-Cola Bottling Company of Southern California, and the California State Parks on the 'Reforest California' campaign. The aggregation is based in Pasadena, California.
Contact:
Meg Aldrich
Meg Aldrich Public Relations
(626) 825-0309
