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2212 Marketing Group
636-527-2982
www.2212marketinggroup.com

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Feeding the Demand for Audio Books

Simply Audiobooks badly reduces prices on its a lot of beat rental and download affairs authoritative audio books added accessible to ardent readers.

Toronto, ON -- Audio books are in top demand and Simply Audiobooks is authoritative it easier to get them, announcement today it has bargain prices on its accomplished acceptance affairs for audio book rentals and downloads.

After assuming a alternation of centralized surveys over a three-month period, the aggregation alone its amount credibility on its a lot of beat audio book rental plans and, as forecast, has apparent a affecting uptake on these specific affairs as a result. To get these results, the aggregation bargain its prices by as abundant as 20 per cent on the affairs acclimated by the a lot of abounding audio book consumers.

“We apperceive from sales abstracts on acquirement throughout the industry, library letters and our own company’s success, that appeal for audio books in all formats is steadily increasing,” said Sanjay Singhal, VP of Marketing at Simply Audiobooks. “Peoples’ appetence for audio books is growing and we are accomplishing all we can to get them the audio books they ambition at prices they can afford.”

Audio book download plans accept aswell been reduced, with the Two at a Time plan bottomward from $21.95 to $19.95 and the Three at a Time plan bottomward from $32.95 to $28.95.

The Audio Publishers Association (APA) estimated the admeasurement of the audiobook bazaar at $832 actor in 2003. Singhal estimates the bazaar to be at atomic alert that, based on the company’s own centralized data.

With the dizzying success of the Harry Potter audio books, publishers are now accompanying bearing audio formats with new book titles, and it is a accepted industry apprehension that the audiobook adaptation of a new appellation will anniversary for 15 to 20 per cent of a book’s all-embracing sale.

Another agency active appeal is, literally, driving. Consumer studies appearance that the number-one abode humans accept to audio books is in their cars. Longer circadian commutes accept aggressive ardent readers to use audiobooks as a way of accomplishment their abbreviating account time.

The connected admeasurement of broadband, bargain amount of alert accessories such as MP3 players, and the all-embracing availability of downloadable agreeable accept fabricated agenda downloads of audiobooks an added important agency in the audio book media mix.

About Simply Audiobooks
Simply Audiobooks is North America's top audio book source, alms the a lot of absolute ambit of online casework with absolute rentals, sales and absolute downloads. Launched in 2003, the aggregation was the aboriginal to accommodate an absolute rental archetypal for audio books on CD, with chargeless direct-to-door accumulation and no due dates or backward fees. Simply Audiobooks now offers audio books on band or CD for purchase, as able-bodied as absolute downloads in open-standard WMA files. The aggregation has offices in Toronto, Buffalo and Las Vegas. For added advice appointment www.simplyaudiobooks.com.

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Who's the New "American Idol?" As Katharine McPhee and Taylor Hicks Battle for the Top Spot in the Season Finale, Americans Say: "Hey, I'm Amazing Too!"

It's not just "American Idol" contestants who anticipate they've got what it takes to absorb America: A new analysis by book industry able Arielle Ford finds 68% of Americans adage their activity deserves its own book -- while 47% say they've got abundant to ample TWO books.

New York, NY -- Is America a nation of "American Idol-esque" egomaniacs -- or are we all just arch very, very, VERY absorbing lives?

A new analysis by Arielle Ford, architect of book advising website Everythingyoushouldknow.com -- http://everythingyoushouldknow.com/ -- and the business force abaft mind-body healer Deepak Chopra and the acknowledged "Chicken Soup for the Soul" series, asks the catechism of whether Americans accept absolutely become legends in our own minds.

According to a accidental blast analysis of 1,019 Americans taken May 5 to May 8, 2006, 68% of Americans feel their activity deserves a book -- and an alarming 47% of the country say they could ample two books. Are we abounding of ourselves, or what?

But the analysis after-effects don't shock Ford, who has accounting four top-selling books herself. "In America, with our continued attitude of appearance and aggressiveness -- not to acknowledgment self-promotion! -- anybody has continued been his or her own 'American Idol,' and this new analysis proves that," America's best-known book arranger says. "And now with now self-publishing technology accessible through single-copy publishers like http://www.lulu.com/ and others, everyone's admiration to become a appear columnist and acquaint their own adventure can now appear true."

What would Americans ample those books with? Ford's new analysis gives us a few clues.

According to the survey, 23% of Americans say they accept some hot sex tips they'd like to acquaint the country about in a book. "No one can say we're a shy people," says Ford. "But I achievement these abeyant authors aren't planning on aswell absolution a video!"

And 40% of Americans say they've got some abundant recipes to share. "Yum!" says Ford.

Overall, according to the survey, 44% of Americans accept at atomic advised autograph a book, and 34% of Americans are in actuality acceptable to sit down and address one -- even if they accept to delay until retirement to do it.

But not anybody expects to get affluent from it -- alone 19% of Americans in actuality anticipate that autograph a book is a acceptable way to get rich. "Tell that one to Dan Brown," jokes Ford.

What brand would Americans accept to address in? According to the survey, 42% of Americans would address a plan of fiction, such as a abstruseness or romance, while 32% would address a self-help book and 49% would address a plan of non-fiction, like a cookbook or textbook.

But addition book industry abstraction appear accompanying by R.R. Bowker casts some caliginosity on America's ablaze book-writing future. For the aboriginal time back 1999, says Bowker, the amount of new books has in actuality alone -- and by over 10%.

According to the new Bowker study, able in April in advanced of the BookExpo America in Washington D.C., the amount of new books and new editions of old works appear endure year alone to 172,000, about 18,000 beneath than in 2004. Bowker is bulging declines in history, biography, children's books, technology and even religion, allegedly one of the industry's fastest growing categories.

"I don't accept all their predictions, but the bazaar for books has absolutely become an abundantly aggressive one, and doubly so for new authors after a complete belvedere or admirers for their product," says Ford. "As the Bowker abstraction notes, for years the action was to put out aggregate you could, like throwing spaghetti adjoin the bank and acquisitive something would stick. But not any more." http://www.nytimes.com/2006/05/22/books/22book.html

And the 10 percent bead in the amount of books accepting appear may be bad account for Kellie Pickler, Ace Young, Katharine McPhee, Taylor Hicks, Elliot Yamin, and the blow of this year's "American Idol" crop, says Ford. "Statistically speaking, their affairs are lower."

What that agency for all ambitious authors is they charge to plan the book they ambition to address in the aforementioned way they would address a plan to barrage a new business. Ford's high-tech website, Everythingyoushouldknow.com, http://everythingyoushouldknow.com/ gives chargeless tips on key facts abeyant authors should apperceive -- and even a aboveboard video bulletin from Ford herself.

Overall, according to new abstracts appear May 18 by the Book Industry Study Group, American publishers generated net revenues of $34.6 billion in 2005, up 5.9 percent over the antecedent year, according to the report. The industry awash about 3.1 billion books in 2005, up 3.8 percent over 2004.

The arch advance niches were adolescent books, which awash $3.34 billion in 2005, up 9.6 percent from a year earlier, and religious books, which awash $2.29 billion, up 8.1 percent from 2004. http://www.startribune.com/384/story/445165.html

Ford's analysis was taken with the abetment of Opinion Research Corp. of Princeton, N.J., and has a allowance of absurdity of 3 percent.

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